The traditional sales playbook is experiencing its most significant disruption in decades. As Chief Sales Officers (CSOs) navigate an increasingly volatile economy marked by uncertainty, evolving buyer behaviors, and rapid technological advancement, the old paradigm of rigid annual planning is proving inadequate. The question is no longer whether sales organizations need to adapt, but how quickly they can transform their strategies to remain competitive. The Latest Research Tells a Stark Story Recent market research by Gartner reveals the depth of challenges facing sales leadership today. Perhaps most striking is that 87 percent of sellers report their leadership fails to accurately identify which skills are required for success. That's a damning indictment of the disconnect between sales strategy and execution. This skills gap becomes even more concerning when considering that only 13 percent of CSOs are viewed by senior executives as AI-savvy, despite artificial intelligence beco...