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How to Create Story-Driven B2B Marketing

Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they must abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media. To compete, they must build teams of practitioners who can create content, not merely outsource work to agencies and contractors.
The notion of engaging a Digital GTM Polymath is really compelling. You can harness the actionable wisdom of a worldly individual who acknowledges the near-term challenges and opportunities and has the strategic vision to anticipate the broader future. Here's the path to progress. Everyone can transform and evolve. I've authored a detailed market assessment with my recommendations - Learn more

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How CMOs Can Win Over CEOs and CFOs

In an era where data-driven decision-making reigns supreme, it's surprising to find that many Chief Marketing Officers (CMOs) still struggle to quantify and communicate the value of their own and their team's efforts. A recent Gartner survey has shed light on this persistent challenge, revealing that only 52 percent of senior marketing leaders successfully prove marketing's value and receive credit for its contributions to business outcomes. This statistic is both alarming and enlightening, as it underscores a critical disconnect between marketing leadership and the organization's C-suite. One of the most striking findings is the identification of CFOs (40 percent) and CEOs (39 percent) as the executives most skeptical about marketing's value within their organizations. This skepticism is further compounded by the fact that 47 percent of CMOs reported that marketing is still viewed as an expense rather than an investment, according to an earlier Gartner survey in 20...
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