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About

Product and Service Market Development

The rise of cloud computing and customer demand for business agility has fueled growth, creating a need for leaders to adapt their sales and marketing strategies. It's time to build a new competitive advantage and embrace GenAI change management best practices.

How do Technology, Media, and Telecom (TMT) vendors achieve superior sales and buyer enablement with Agentic AI? What are the best practices? Where can Sales and Marketing executives gain new actionable insights?

That's our charter for the Digital Polymath. We are reviewing meaningful and substantive research, and have answers to these key questions.

Advice: I help senior B2B buyers find the actionable information and guidance they need to purchase complex IT solutions, enabling them to achieve their business objectives - follow me on LinkedIn for updates.

Consulting: As a trusted adviser, I provide market intelligence and analysis to help my tech vendor clients' CMO, CSO, or CRO answer the probing questions that customers have about their offerings. 

I enable B2B marketers to craft a distinctive brand voice and thought leadership narrative -- so they become remarkable and influential opinion leaders. I also help them prepare for the "AI Agent" buyer future.

Hello, and Welcome

We have been publishing our editorials here since 2019. I welcome you to the Digital Polymath Journal and invite you to contact me with questions or comments.


David H. Deans | GeoActive Group
Managing Editor and Publisher

See: Digital Lifescapes, and Business Technology Roundtable.

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Are you prepared to compete in the GenAI-powered, omnichannel future? For senior leaders steering their teams through today's turbulent economy, a harrowing question looms: Are we doing everything required to master B2B sales excellence before Generative AI (GenAI) disrupts our strategies? New research from McKinsey reveals sobering realities about the modern sales capabilities separating global organizations. GenAI breakthroughs have created profound changes to how B2B companies must engage buyers through hyper-personalized and intelligent customer experiences. Make no mistake, this disruption demands thoughtful planning and bold actions to transform people, processes, and technologies. McKinsey's latest global B2B Go-to-Market (GTM) survey provides valuable insights into the inevitable change. They reveal five key tactics outperforming companies are leveraging together for significant market share gains: Deploying Advanced Sales Technology Tools Delivering Hyper-Personalized...