Skip to main content

About

Product and Service Market Development

The rise of cloud computing and customer demand for business agility has fueled growth, creating a need for leaders to adapt their sales and marketing strategies. It's time to build a new competitive advantage and embrace GenAI change management best practices.

How do Technology, Media, and Telecom (TMT) vendors achieve superior sales and buyer enablement with Agentic AI? What are the best practices? Where can Sales and Marketing executives gain new actionable insights?

That's our charter for the Digital Polymath. We are reviewing meaningful and substantive research, and have answers to these key questions.

Advice: I help senior B2B buyers find the actionable information and guidance they need to purchase complex IT solutions, enabling them to achieve their business objectives - follow me on LinkedIn for updates.

Consulting: As a trusted adviser, I provide market intelligence and analysis to help my tech vendor clients' CMO, CSO, or CRO answer the probing questions that customers have about their offerings. 

I enable B2B marketers to craft a distinctive brand voice and thought leadership narrative -- so they become remarkable and influential opinion leaders. I also help them prepare for the "AI Agent" buyer future.

Hello, and Welcome

We have been publishing our editorials here since 2019. I welcome you to the Digital Polymath Journal and invite you to contact me with questions or comments.


David H. Deans | GeoActive Group
Managing Editor and Publisher

See: Digital Lifescapes, and Business Technology Roundtable.

Popular posts from this blog

How B2B Marketers Fuel Predictable Sales Growth

There was a time when vendor marketing executives could choose to focus their attention on branding and related advertising campaigns. From the company's sales leadership perspective, if that eventually resulted in generating new business opportunities, that was a welcomed bonus. But as time went on, the bar of expectations was raised and marketers were asked to more closely support meaningful new sales growth. Now it's already commonplace. More marketing leaders are expected to directly influence the acquisition of new customers and associated sales revenue. Besides, they're given the challenge of optimizing their marketing efforts to ensure that they fulfill the customer's fundamental need for helpful information and guidance, during the buyer's journey. Exploring the Marketing Impact on Growth Meanwhile, industry analysts that support the technology sector are researching and analyzing the relative performance of these marketing activities. To gain a dee...
Read more