Skip to main content

About

Product and Service Market Development

Publishing: I help senior B2B buyers find the actionable information and guidance they need to purchase complex IT solutions, enabling them to achieve their business objectives - follow @dhdeans for updates.

Consulting: As a trusted adviser, I provide market intelligence and analysis to help my client's CMO, CSO or CRO answer the "so what" questions that customers have about their offerings. I enable B2B marketers to craft a distinctive brand voice and thought leadership narrative -- so they become remarkable and influential opinion leaders.

Hello, and Welcome

I welcome you to Digital Polymath magazine and invite you to contact me if you have questions or comments.


David H. Deans | GeoActive Group
Managing Editor and Publisher

Popular posts from this blog

Story-Driven B2B Marketing

Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking, and resist the urge to squander their budgets on trivial advertising or paid media. To compete, they must build teams of practitioners that are able to create content, not merely outsource work to agencies and contractors. The notion of engaging a Digital Polymath is really compelling. You can harness the actionable wisdom of a worldly individual that acknowledges the near-term challenges and opportunities, yet also has the strategic vision to anticipate the broader future. Here's the path to progress. Everyone can transform and evolve. I've authored a detailed market assessment with my recommendations - Learn more
Read more

Demand for Hybrid Sales and Marketing Skills

“How do we sell our complex solutions to increasingly demanding customers in order to meet rising organizational growth goals?” -- That's the question that Gartner considered in its recent market study that explored the key challenges they hear most often from chief sales officer (CSO) clients.

Gartner's latest research demonstrates the IT industry buying reality. As business-to-business (B2B) buying behavior continues to change, the traditional IT vendor go-to-market approach will fail to meet expectations.

Therefore, Garner analysts now believe that for CSOs to deliver constant revenue growth, they can’t simply improve their traditional selling skills from a bygone era. They have to evolve and adapt into multiskilled generalists that demonstrate their business and technology acumen.
Deep Analysis of The B2B Buyer's Journey Meanwhile, as IT vendor content marketing capabilities grow, they produce more information resources than ever before. Yet, buyers are overwhelmed by…
Read more

Overcome Data-Driven Agile Marketing Shortfalls

Many CMOs will proudly tell you that their organizations are data-driven -- meaning they make their marketing investment decisions based upon the data that's captured and reported in one or more analytics platforms. But there are significant consequences from the application of this approach. Let's consider the findings of a recent market study and look at the implications.

The coronavirus pandemic is forcing rapid change on brands. Marketing leaders believe that a lack of agility and flexibility negatively impacts their marketing execution, according to a Gartner study.

To remedy this, the study uncovered that 38 percent of marketing leaders report “developed scenarios for planning purposes” as one of the top operational steps they’ve taken to manage a business disruption.
Study the Data, React to the Trends "One key element of effectively building and planning scenarios is data," said Lizzy Foo Kune, senior director analyst at Gartner. "Marketing leaders look …
Read more