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About

Product and Service Market Development

The rise of cloud computing and customer demand for business agility has fueled growth, creating a need for leaders to adapt their sales and marketing strategies. It's time to build a new competitive advantage and embrace GenAI change management best practices.

How do Technology, Media, and Telecom (TMT) vendors achieve superior sales and buyer enablement with GenAI? What are the best practices? Where can Sales and Marketing executives gain new actionable insights?

That's our charter for the Digital Polymath. We have answers to these key questions.

Advice: I help senior B2B buyers find the actionable information and guidance they need to purchase complex IT solutions, enabling them to achieve their business objectives - follow me on LinkedIn for updates.

Consulting: As a trusted adviser, I provide market intelligence and analysis to help my clients' CMO, CSO, or CRO answer the "so what" questions that customers have about their offerings. 

I enable B2B marketers to craft a distinctive brand voice and thought leadership narrative -- so they become remarkable and influential opinion leaders.

Hello, and Welcome

We have been publishing our editorials here since 2019. I welcome you to the Digital Polymath Journal and invite you to contact me with questions or comments.


David H. Deans | GeoActive Group
Managing Editor and Publisher

See: Digital Lifescapes, and Business Technology Roundtable.

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A CSO's Guide to B2B Tech Revenue Growth

The role of the Chief Sales Officer (CSO) has never been more dynamic, yet a recent Gartner survey casts a stark light on the challenges facing B2B sales leadership. The latest research findings reveal a compelling narrative: less than half of CSOs reported that their organizations successfully met several strategic goals in 2024. It's a profound indicator of the seismic shifts occurring within the business technology sector and the urgent need for a recalibrated approach to sales strategy and execution. As an independent advisory consultant, I see this as a critical juncture, demanding introspection and proactive adaptation to evolving market development goals. Current State of Enterprise Sales Organizations The Gartner survey gathered insights from 243 CSOs and senior sales leaders, painting a comprehensive picture of the current state of frontline sales organizations. The core of the struggle, as identified by Gartner, lies in the inability of CSOs to adjust strategic plans in r...
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