Skip to main content

About

Product and Service Market Development

The rise of cloud computing and customer demand for business agility has fueled growth, creating a need for leaders to adapt their sales and marketing strategies. It's time to build a new competitive advantage and embrace GenAI change management best practices.

How do Technology, Media, and Telecom (TMT) vendors achieve superior sales and buyer enablement with GenAI? What are the best practices? Where can Sales and Marketing executives gain new actionable insights?

That's our charter for the Digital Polymath. We have answers to these key questions.

Advice: I help senior B2B buyers find the actionable information and guidance they need to purchase complex IT solutions, enabling them to achieve their business objectives - follow me on LinkedIn for updates.

Consulting: As a trusted adviser, I provide market intelligence and analysis to help my clients' CMO, CSO, or CRO answer the "so what" questions that customers have about their offerings. 

I enable B2B marketers to craft a distinctive brand voice and thought leadership narrative -- so they become remarkable and influential opinion leaders.

Hello, and Welcome

We have been publishing our editorials here since 2019. I welcome you to the Digital Polymath Journal and invite you to contact me with questions or comments.


David H. Deans | GeoActive Group
Managing Editor and Publisher

See: Digital Lifescapes, and Business Technology Roundtable.

Popular posts from this blog

Why Your CMO Can't Prove Brand ROI

Senior executives instinctively understand that brand matters. Yet a striking number of vendors behave as if brand measurement is optional, tech brand strategy is a communications expense, and proof of the value is someone else's job. The result is a self-reinforcing trap that Gartner has now given a name to. The latest research from Gartner frames the problem with unusual precision. Eight out of ten vendors are caught in what Gartner calls a " brand doom loop ." They under-invest in brand measurement, lose confidence in what limited data they have, and consequently attract even less executive funding. Rinse. Repeat. The cycle is structural, not accidental, and it has direct consequences for revenue growth. Key Global Market Findings Gartner surveyed 426 senior marketing leaders, finding that 84 percent of companies are stuck in this brand doom loop, unable to demonstrate the brand's contribution to growth. The underlying mechanism is straightforward: without credible...