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Showing posts from December, 2019

How to Create Story-Driven B2B Marketing

Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they must abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media. To compete, they must build teams of practitioners who can create content, not merely outsource work to agencies and contractors. The notion of engaging a Digital GTM Polymath is really compelling. You can harness the actionable wisdom of a worldly individual who acknowledges the near-term challenges and opportunities and has the strategic vision to anticipate the broader future. Here's the path to progress. Everyone can transform and evolve. I've authored a detailed market assessment with my recommendations - Learn more