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Showing posts from December, 2019

Story-Driven B2B Marketing

Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking, and resist the urge to squander their budgets on trivial advertising or paid media. To compete, they must build teams of practitioners that are able to create content, not merely outsource work to agencies and contractors. The notion of engaging a Digital Polymath is really compelling. You can harness the actionable wisdom of a worldly individual that acknowledges the near-term challenges and opportunities, yet also has the strategic vision to anticipate the broader future. Here's the path to progress. Everyone can transform and evolve. I've authored a detailed market assessment with my recommendations - Learn more