Are you prepared to compete in the GenAI-powered, omnichannel future? For senior leaders steering their teams through today's turbulent economy, a harrowing question looms: Are we doing everything required to master B2B sales excellence before Generative AI (GenAI) disrupts our strategies? New research from McKinsey reveals sobering realities about the modern sales capabilities separating global organizations. GenAI breakthroughs have created profound changes to how B2B companies must engage buyers through hyper-personalized and intelligent customer experiences. Make no mistake, this disruption demands thoughtful planning and bold actions to transform people, processes, and technologies. McKinsey's latest global B2B Go-to-Market (GTM) survey provides valuable insights into the inevitable change. They reveal five key tactics outperforming companies are leveraging together for significant market share gains: Deploying Advanced Sales Technology Tools Delivering Hyper-Personalized...
The Technology Vendor Go-to-Market Strategy Guide