Digital Polymath

Change is constant in the business technology arena. In an era where innovation evolves at breakneck speed, Artificial Intelligence (AI) stands out as a transformative force reshaping various commercial processes. One of the most significant impacts of Generative AI (GenAI) is in the software technology sector, particularly in how it influences the behavior of today's software buyers and the procurement process. The 2024 Buyer Behavior Report by G2 provides an in-depth analysis of these changes, revealing critical insights into spending expectations, buyer trust, and the evolving dynamics of software procurement. The New Landscape of Software Procurement The software procurement landscape is undergoing a seismic shift, driven by the rapid adoption and integration of AI technologies. According to the report, 52 percent of software buyers expect their spending on software and technology to increase in the upcoming year, with AI playing a pivotal role in these budget expansions. This